BIG INSIDE
A Branded Documentary Campaign
by Affinity Ultima Petfood
BIG INSIDE
Affinity - Ultima Petfood Italia
3 real stories of 3 small sized dogs which demonstrated to their owners and to the community where they live that they are actually BIG INSIDE!I loved this branded documentary project since day one. I am a pet lover and I grew up with cats and dogs. There is something pure in the relationship between a pet and their owner, something that goes beyond love, synchronicity, mimesis. When the agency asked me to tell the stories of three small size dogs that demonstrated to their owners and to the community how big inside they were, I was just over the moon. We did a lot of researches and found many amazing stories but the three that we chose had something very authentic and unique.
Agency: PROVIDENCE - HAVAS
Deputy Executive Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Production Company: BASEMENT, Milan
Executive Producer: Francesco Crespi
Director: Frankie Caradonna
Cinematographer: Mik Allen
Music & Sound: James O’Connell
Editor: Matteo Motzo
Colorist: Daniel Palluca
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