abstr^ct:groove is proud to introduce "The Performer", a project developed for Chrysler in collaboration with Publicis Middle East. This unique TV commercial sees Saudi Arabian Hip Hop celebrity Qusai “duelling” musically with the new Chrysler 300C through an integrated technology of sound controllers and LED displays. What makes this performance incredibly special is that the soundtrack has been composed in its entirety with sounds recorded from the actual car, turning the Chrysler 300C into a real polyphonic musical instrument. In order to sample these sounds, from doors slamming, petrol flaps opening, to the roaring engine itself, two world-class sound engineers from Italy joined the project and Qusai to help record the individual elements needed to compose the music. A virtual poliphonic synthesizer called "The Perfomer" was developed to create the original track. Both contemporary and unique, the results are staggering. So groundbreaking was this process, that it became of utmost importance to document it and tell the story of the events leading up to the main commercial. Four short documentaries have spawned from it and they became the teasers broadcasted on TV before the reveal of the main performance. These episodes are the results of a collaboration between Luigi Pane, director of the main TVC and London based director/editor Francesco Caradonna. The Performer campaign has gone on to become one of the most successful at the Dubai Lynx Awards 2015, conquering 1 Gold, 1 Bronze and various shortlists. 

credits: client: Chrysler Middle East agency: Publicis ME/Dubai executive creative director: Alex Brunori client services director: Charles Eddy production company: abstr^ct:groove director documentary: Francesco Caradonna cinematographer: Diego Indraccolo line producer: Claudia Amendola colorist: Daniel Pallucca original music by Qusai sound engineers: Juri Ricotti, Pierpaolo Caputo sound design: Daniele Famà, Michele Benedetti (Gigasound studio)